Profile
Automation and AI program lead with 10+ years across program management, product and growth. Currently runs AI-driven automation at Swiss Post end to end: opportunity sizing, a prioritized roadmap with KPIs, build-vs-buy calls, and delivery from concept to launch, with measured results (time spent on sales down 30%, proposal feedback time down 90%). Proven at translating data insights into measurable business impact: +9% conversion on a CHF 100M+ e-commerce business through research, A/B testing and analytics. Builds workflow automations hands-on with LLM tooling and n8n. Led cross-functional teams and stakeholders from startup floors to C-level.
Experience
AI Project Lead, Innovation & Business Strategy
· Swiss Post, Advertising, ZurichJan 2026 to now
- Runs the AI automation program end to end: opportunity sizing, prioritized roadmap with KPIs, build-vs-buy and cost-vs-benefit calls, delivery from concept to launch.
- Cut time spent on sales by 30% through automation and AI implementation.
- Cut feedback time on proposals and sales pitches by 90% by building a synthetic AI avatar that checks a pitch before it goes out.
- Builds the clickable mockups and prototypes used in C-level presentations.
Founder
· Pedal PeakDec 2023 to now
- Live cycling platform built and automated end to end: 331 published routes across 12 countries, real users, automated content workflows (SvelteKit, Cloudflare, Strava API, n8n).
In between jobs and own ventures
Aug to Dec 2025
- Built smedium (websites and AI workflow automation for small businesses) to its first clients, grew Pedal Peak, and went deep on AI tooling: own tools with LLMs, prompt engineering, AI-supported content production.
Senior Product Manager, Lead E-Commerce
· Ifolor Group, ZurichOct 2024 to Jul 2025
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate by turning user research, A/B testing and analytics into shipped improvements.
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager
· Brixel, ZurichJun 2023 to Sep 2024
- Owned the partnerships with financial institutions (UBS, Baloise) that drove growth; main bridge between senior client stakeholders and the internal product team, managing dependencies, timelines and risks.
Marketing & Growth Lead, Founding Team
· WePractice (Sparrow Ventures / Migros Group)Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed, grown to 10 locations, 23 people, 170+ customers.
- Built the full go-to-market, hypothesis- and data-driven: 1000+ client matches in year one; led marketing and sales after Series B.
Growth & Venture Builder
· Sparrow Ventures, ZurichSep 2019 to Sep 2022
- Built growth and go-to-market for several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC.
Intrapreneur, Innovation
· Die Mobiliar, BernJan 2017 to Aug 2019
- Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy. Ran market experiments (Design Thinking) that steered marketing and product decisions; briefed and managed external agencies.
- Job rotation in digital marketing: SEO/SEA, campaigns, content, KPI tracking with web analytics.
Earlier career: commercial and product marketing
2005 to 2016Junior Trade Marketing Manager, Promena (2016) · Junior Product Manager, Cruspi (2014 to 2015) · Assistant Product Manager, Domaco (2010 to 2014) · Accountant, Kuoni and AMAG (2008 to 2010) · Commercial apprenticeship, Bridgestone Switzerland (2005 to 2008).
Education
- BBA Business Administration · Zentrum Bildung, Baden · 2012 to 2015
- Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
- CAS Digital Marketing · HWZ Zurich · 2019 to 2020
- CAS Innovation · BFH Bern · 2016 to 2017
- Diploma Online Marketing incl. Google Ads · 2016
- Kauffrau E-Profil (Federal VET Diploma) · KV Baden · 2005 to 2008
Languages & Tools
- German native · English fluent · French conversational
- Automation and AI: Claude (incl. Claude Code), ChatGPT, prompt engineering, n8n workflow automations
- Analytics: Google Analytics, A/B testing, KPI tracking
- Web and product: SvelteKit, Cloudflare, Drupal, Censhare, JIRA
Application site: ramona-automation-ai-manager.pages.dev · Working sample for the optional AI challenge: ramona-automation-ai-manager.pages.dev/brief